Behind every creative execution is a well-thought-out product positioning, detailed plan and determined marketing strategist. A truly successful integrated marketing mix depends on every interconnecting touchpoint working in tandem for an experience that bridges both the digital and real world.
That connection is why I'm in the business. It's what I live and breath. Because it's easy to lose sight of the fact that on both sides of the strategic marketing process—marketer and consumer alike—is a real human being, with real emotions, motivations and aspirations.
See my integrated and digital marketing experience below: